There is a lot of talk about “millennials” with the suits.
What do they buy!? Don’t they just download everything off bittorrent? Maybe we make a reality show where kids buy our products, in real time!
So I though I should give my two cents because I am a “millennial,” according the the stodgy textbook definition, and the majority of my day to day interactions are with other “millennials,” so that makes me something of an expert on what “millennials” like, I should assume.
This is what we like: alcohol.
But seriously, in all seriousness, if I were forced to make one assertion it’d be this: we are what we eat.
I grew up listening to punk music and trying to be “punk,” as best as a middle class kid from middle Georgia can. It was about music, and a style, but I think it was much more about belonging. If I went up to Atlanta, I had friends. If I visited family in Chicago, I would find someone to chill with. And we’d be best friends. Punk was a shared backstory: Darby Crash, Kurt, Sid, Anti-Flag, these were our Biblical heroes. We were all on a pilgrimage toward such glorious tragedy.
I only wore chucks, not because I thought they were cool, or because they were the standard in punk footwear, but because they were a part of who I chose to be. It’s lifestyle marketing really. Maybe it’s always been this way. Sorry for the bore.
Here are some links that shouldn’t disappoint:
- Our friend Jess from Wine Channel TV gets some love on Reuters “Jessica Altieri, 25, is a typical millennial: aggressive, adventurous, skeptical and a wine drinker. And as the founder of Wine Channel TV, she is trying to make the snooty world of wine tasting more appealing to her generation.”
- Steve Heimoff on the I-Thou relationship with wine “…when I taste a wine, I’m not looking for anything. I’m opening myself to whatever the wine wants to say to me. I don’t mean to anthropomorphize wine, but wine is a living thing that expresses itself in complex ways.”
- Joe from Suburban Wino praises the virtues of Tequila “It’s sort of like the Biblical story of the loaves and fishes, except in a bar, and you’re there, and you’re drunk. Jesus is probably there too, and he’s disappointed in you. But he forgives you. I’m thinking Jesus is pretty good like that. Or maybe it’s just some biker with long hair and a beard. Yep, just like that, you’ve drank too much tequila. It happens that way every time.”
- RP and Me, a tribute to HST on Lousy Grapes “Last night I had a dream that Robert Parker was a stark-raving mad lunatic, who was hell-bent on killing me using strong drink and hard drugs mixed in with demo-derby style driving, and frankly, now I have way more respect for him.”
- Musings on a January without alcohol on The Awl “I can unequivocally say that having a 22 oz. bone-in ribeye with lobster mac-and-cheese absolutely SUCKS DRY ASS without a martini to start, several glasses of hearty red wine and a nice port to finish.”
