This Sunday I dropped on by Whole Foods on Ashland in Wrigleyville to met Drew Lazorchak inventor of the  in-bottle decanter, Wine Soiree. I actually met Drew on Twitter, and as cool as the interwebz is for meeting people, meeting them in real life is a lot cooler.

Drew's action shot.

It was a surprising night in a couple ways.

I’m pretty much a hater when it comes to supermarkets and wine. Even the local Dominick’s, which I will admit has been impressing me by Girgich Hills and Groth showing up on their shelves, doesn’t quench my thirst, I want more. Whole Foods has changed my mind on what a grocery store can deliver.

They do have a core list, but after that the wine manager pretty much has free range to purchase whatever he damn well pleases. And in this case, their local wine manager Ryan, rocks the party. It was a total geek fest to go through the wine section half the size of your average Jewel or Dominick’s and find at least five or six wines to be completely jazzed about. Strange feeling.

The spread.

But, I didn’t show up just for wine.

Drew hails from Calistoga, CA, a transplant from the Big Apple. He’s passionate about wine being fun and approachable, and that’s really what inspired the Wine Soiree. Launched just last year, though he batted around the idea for about a year and a half, this in-bottle decanter is “The coolest thing to happen to wine.”

It’s really pretty simple, fits in just like any other pour spout, and really a space saver. If you’re like me and you hate having loads of kitchen gadgetry, thirty different glassses, etc. the Wine Soiree gives you some space relief compared to a traditional decanter. It’s also less mess, and easier to clean up.

It really brings decanting, a great way to really experience wine to it’s fullest potential, into the 21st century: Quick, easy, and compact.

Incidentally, we also tasted a few wines:

  • 2008 Jigsaw Oregon Pinot Noir – Solid sweet cherry, very juicy, very light but a good wine especially at $17.99
  • 2007 Sharecropper’s Columbia Valley Cabernet Sauvignon – Incredibly light, rather simple fruits. Not sure if I like a cab to be so juicy…
  • 2008 Chapoutier Languedoc Bila Haut – Rhone producer producing a Rhone Blend in the ‘doc. Tasty, big ripe fruits, though maybe a little thin.

The Wine Soiree is available in all 40 Whole Foods Chicago locations for $19.99.